R4 GETS STARTED: CEO Margaret Kelly
At the recent R4 convention at the Mandalay Bay Hotel & Casino in Las Vegas, NV, RE/MAX Chief Executive Officer, Margaret Kelly made some big announcements regarding the health of RE/MAX and real estate and also presented the NEW services available to both consumers and RE/MAX associates. ”RE/MAX truly is THE global brand in real estate. Nobody comes close,” Kelly told more than 4,000 Affiliates, including attendees from over 50 countries. “No one is better positioned to take advantage of the growing global marketplace.”
In her address, Kelly thanked Associates around the world for helping RE/MAX become the No. 1 brand in real estate. She noted that RE/MAX Associates, always able to adapt, have thrived in strong markets as well as more challenging ones. In many cases, that translates into growth and high production.
In Canada, for instance, where RE/MAX has been No. 1 since 1987, the network increased in every key metric last year – agent count, office count, transactions and sales volume. The Canadian force now tops 18,500 Sales Associates and has a widespread reputation as the country’s premier real estate brand.
Similar achievement is happening all around the world. Associates in RE/MAX Europe, where conditions vary greatly from country to country, reached an all-time high in transactions last year. More than 11,700 Sales Associates now work across the continent, with market share and/or agent count growing significantly in nations such as Germany, Austria, Switzerland, Italy and Turkey.
REACHING THE GLOBAL CONSUMER
One competitive resource connecting the network of nearly 90,000 agents is the global.remax.com website, which debuted in late 2011. The site, which features 32 languages, has already generated more than 1 million listing views originating from over 150 countries.
International real estate investment has increased significantly in recent years, and Kelly said the investor segment in the U.S. – made up of domestic as well as global buyers – is something every Associate should understand. Investor purchases, often in cash, account for about 24 percent of the U.S. market, Kelly said.
TOUCHING THE MOBILE CONSUMER
RE/MAX unveiled the brand-new RE/MAX Mobile App.
To download the free app, which features U.S. listings and much more, visit getmobile.remax.com or download it directly from iTunes or the Android Market by searching for “RE/MAX”. The iPhone app wows on the iPad, too. And rest assured, an iPad app is coming soon!
RE/MAX CEO Margaret Kelly announced the exciting new tool, developed in partnership with Homes Media Solutions, to a cheering R4 Opening General Session crowd of more than 4,000 RE/MAX Affiliates in Las Vegas.
“Your clients and prospects can get details of homes right in front of them, across town or across the country,” Kelly said. “When they see something of interest, they tap a button and a RE/MAX agent gets the lead, with, as always, no referral fee.”
A REAL ESTATE FIRST
Google does it all, and now the Internet giant is making it possible for RE/MAX offices and agents to do it all, too – in the cloud. RE/MAX is the first national real estate company to provide Google Apps for Business at discounted pricing to all associates.
“The ability to work from anywhere – that’s what Google Apps for Business can offer,” said Kelly. “I don’t have to tell you that working as efficiently on the move – as if you’re in front of all your files and computer programs in the office – is priceless in this industry.”
Google Apps for Business syncs all of Google’s powerful communication and collaboration tools, including Gmail, Calendar, Docs, Talk and Sites. RE/MAX agents and brokers can combine all capabilities into one powerful, low-cost and easily accessible platform.
NO. 1 IN ENERGY
In his portion of the opening session, RE/MAX President Vinnie Tracey retraced many of the network’s highlights of the past year and also congratulated Affiliates for making RE/MAX No. 1 in “virtually everything.”
“We’re No. 1 in experience, No. 1 in agent productivity, No. 1 in brand name awareness, No. 1 in advertising, No. 1 in professional designations and education, No. 1 in global presence and No. 1 in sales,” Tracey said. “That’s the sort of brand power that brings business to RE/MAX Sales Associates. And when they add their talents and service, they create customers for life.”
Of special note were the two awards earned from J.D. Power and Associates for “Highest Overall Satisfaction for Home Sellers and Home Buyers.” That recognition adds greatly to the “800 pound gorilla” of brand power that backs every RE/MAX Affiliate, he said.
“Put it to work for you,” he urged.